Example: The Financial Impact of a 10% Discount

Scenario: HR Consultant Charging £950 Per Day

Let’s assume an HR consultant works three days a week (12 days per month) at a standard rate of £950 per day.

• Current Monthly Revenue = 12 days × £950 = £11,400
• With a 10% Discount (£855 per day) = 12 days × £855 = £10,260
• Revenue Loss Per Month = £1,140
• Revenue Loss Per Year = £13,680

🔻 That’s a loss of over £13K per year – the equivalent of nearly 15 days of unpaid work!

Now, let’s see how much extra work is needed to compensate for the discount:

• At £855 per day, to maintain £11,400 revenue, you’d need to work
  13.3 days per month instead of 12 – essentially working an extra 16 days per year for free.

This shows that even a small discount can force you to work harder for the same income.

🔄 What to Do Instead of Discounting?

1. Offer Added Value Instead of Cutting Prices

• Include an extra 30-minute strategy session for retainers.
• Provide a customised HR audit as part of the onboarding process.
• Give access to exclusive templates or compliance toolkits.

2. Tier Your Retainer Packages Instead of Discounting

• Basic Retainer (£X per month) – Core HR support
• Premium Retainer (£Y per month) – Includes extra advisory time
• VIP Retainer (£Z per month) – Includes strategy consulting & leadership support

3. Offer a Paid Strategy Session First

• Instead of discounting, offer a one-off paid strategy session (£500-£750) to help clients understand the value of ongoing support.

4. Incentivise Upfront Payments

• If cash flow is a concern, offer a small incentive (not a discount) for clients who pay upfront for 6-12 months.

5. Highlight the Business Impact, Not the Cost

• Shift the conversation from price to ROI:
  • “What’s the cost of a tribunal vs. having proactive HR support?”
  • “How much is turnover costing you compared to retaining top talent?”
  • “What’s the risk of compliance issues without a structured HR strategy?”

 Final Thought: Value-Based Pricing Wins

🔹 Instead of focusing on cost, position yourself as a strategic partner whose services save businesses money, reduce risk, and improve profitability.
🔹 Discounting erodes your brand, your revenue, and your time—charging based on impact keeps your business sustainable.

The results from our recent HR Consulting Success Secrets Scorecard quiz have shed light on some interesting insights when it comes to the Business Development and Operations category. With 31% of respondents scoring low, 34% scoring medium, and 35% scoring high, we can see that there is a wide range of comfort levels and strategies in place for this aspect of running a consulting business.

It's clear that a significant portion of individuals may struggle with selling their services and negotiating contracts, which are crucial skills for success in the consulting industry. Without a solid strategy for attracting and retaining clients, consultants may find it challenging to sustain and grow their business. Additionally, having a strong professional network can be instrumental in finding initial consulting opportunities and expanding one's reach in the industry.

Managing the operational aspects of a consulting business, such as accounting, scheduling, and client communications, is also vital for efficiency and professionalism. Having a well-thought-out plan in place can help consultants navigate the day-to-day tasks that are essential for running a successful operation.

For those who scored low in this category, it may be beneficial to focus on building skills in sales and negotiation, developing a solid client retention strategy, and expanding their professional network. Seeking mentorship or training in these areas could prove to be invaluable for their business growth.

On the other hand, those who scored high may already have a strong foundation in these areas and could potentially explore new ways to further enhance their business development and operational strategies.

If you haven't taken the HR Consulting Success Secrets Scorecard quiz yet, we encourage you to do so. It can provide valuable insights into your strengths and areas for improvement in various aspects of your consulting business. Take the quiz today and start on the path towards even greater success in HR consulting!

HR Consulting Success Secrets Scorecard

Happy New Year !

As the year draws to a close, it’s the perfect time for reflection and forward planning. In a recent podcast episode, I, Sarah Hamilton-Gill FCIPD, shared my experiences from 2024 and offered valuable insights and practical advice to help you make 2025 a year of success and growth. Whether you're an HR consultant or a business owner, my reflections and tips are here to inspire and guide you as you plan for the future. 📝💡

2024: A Year of Travel and Opportunity 🌏✈️

2024 was an incredible year for me, filled with travel and new opportunities. From Australia’s sun-soaked coasts 🌞 to the vibrant energy of Chicago and New York 🌆, these adventures reminded me of the importance of stepping outside your comfort zone.

Being a consultant means you’re not confined to a desk or a single location. 🌍 The world is your office! These journeys brought fresh perspectives, connections, and unexpected growth—proof that embracing new challenges can lead to transformative experiences.

Looking Ahead: My Top Five Tips for Planning a Successful 2025 🚀

As we gear up for 2025, here are my five essential tips for starting the year strong and setting yourself up for success:

1️⃣ Set Clear Goals 🎯
A clear vision is the foundation for any successful year. Whether it’s hitting a revenue milestone 💰, launching a new service 🚀, or growing your community 🤝, having SMART goals (specific, measurable, achievable, relevant, and time-bound) ensures your plans are ambitious yet realistic.

2️⃣ Prioritise Well-Being 🧘‍♀️💆‍♂️
There’s no wealth without health. It’s easy to get caught up in the hustle, but I can’t stress enough the importance of rest, exercise, and mental health. 🏃‍♀️ Take time for yourself—you’ll find your energy and motivation soar when you do.

3️⃣ Leverage Technology 🤖🖥️
Tools like Zapier and AI apps like ChatGPT are game-changers for consultants. By automating repetitive tasks, you free up hours each week to focus on what truly matters—serving your clients and growing your business. Embrace these tools and watch your productivity skyrocket! 🚀

4️⃣ Build a Strong Network 🤝💬
Your network is your net worth. Whether it’s attending industry events, joining The HR Consultancy Academy community, or collaborating with peers, building connections opens doors to opportunities and fresh perspectives. 🌟 Collaboration truly is the key to growth.

5️⃣ Commit to Continuous Learning 📚✨
The HR landscape is always evolving. To stay ahead, you need to be on top of the latest trends, tools, and strategies. My passion for lifelong learning has been a cornerstone of my success—and it can be yours too.

Kickstart Your Year with Sprint 2025 🗓️💼

To help you hit the ground running, I’m hosting the Sprint 2025 Planning Event on January 14th. 🏃‍♂️ This free event will walk you through a step-by-step framework for success, with interactive sessions and opportunities to network with like-minded professionals.

Whether you’re setting 90-day goals or crafting a roadmap for the entire year, this event will be a game changer. 🔥

Your Roadmap to Success 🛣️

As you reflect on the past year and plan for 2025, I invite you to adopt these strategies:

✔️ Set clear goals
✔️ Prioritise your well-being
✔️ Leverage technology
✔️ Build meaningful connections
✔️ Embrace lifelong learning

By taking these steps, you can make 2025 your best year yet! 🌟 So grab a coffee ☕, get comfy 🛋️, and dive into the podcast episode for more inspiration and actionable advice.

Here’s to a year of success, growth, and adventure.

Let’s make it happen together! 🙌🎉

Pricing is one of the most challenging yet impactful aspects of running a successful HR consulting business. In our recent "Profitable Pricing and Income Strategies" webinar, Sarah Hamilton-Gill FCIPD shared actionable insights and strategies to help HR consultants maximise profitability while delivering exceptional value to their clients. Here are the key takeaways:

1. Embrace Your Worth

Many consultants struggle with the guilt of charging for their time. However, it’s crucial to recognise the value of your expertise. By aligning your pricing strategy with the tangible and intangible benefits you bring—such as saving your clients’ time, reducing stress, and delivering measurable ROI—you position yourself confidently in the marketplace.

2. Move Beyond Time-Based Pricing

While hourly or daily rates are common, they often limit growth. Explore alternatives like:

• Project-Based Fees: Charge for outcomes rather than hours.
• Retainers: Offer ongoing support with predictable income.
• One-to-Many Solutions: Deliver group sessions or online courses to scale your impact.

3. Build a Diverse Income Stream

Diversify your revenue sources with strategies like:

• Passive Income: Develop digital products or online courses.
• Referral Income: Partner with complementary businesses to earn commissions.
• Many-to-Many Models: Engage larger audiences through webinars or group training.

4. Target High-Value Clients

Not all clients are the right fit for premium services. Identify clients who recognise the value of your offerings and are willing to invest in them. Remember, effort should align with reward.

5. Create Client-Centric Packages

Tailor your services into packages that address specific client pain points. Clear, well-structured packages demonstrate value and make pricing discussions more straightforward.

6. Plan for Growth

Implementing a pricing structure that grows with your business is vital. Tools like income planning by product/service and cross-selling matrices can help optimise revenue while meeting diverse client needs.

7. Confidently Increase Prices

For existing clients, strategic price increases are a natural part of business growth. Communicate the added value you deliver and position the adjustment as a reflection of your expertise and results.

8. Think Bigger

Don’t limit yourself to traditional approaches. Embrace the digital economy by leveraging technology to scale your services and expand your reach.

9. Learn and Grow with the Right Support

If you're looking to build confidence and clarity around pricing, consider joining programmes like the Virtual HR Consultant Bootcamp. These fast-track sessions help consultants refine their services, pricing, and business strategies, leading to tangible results and greater flexibility.

By adopting these strategies, HR consultants can transform their pricing approach into a powerful tool for profitability and client satisfaction. To learn more about these strategies or book a consultation, visit Leap Into Consulting.

The results from our recent HR Consulting Success Secrets Scorecard quiz have shed light on some important considerations when it comes to financial readiness and vision for aspiring consultants. It is crucial for individuals looking to transition from a corporate job to consulting to carefully evaluate the impact this change will have on their personal commitments, such as family responsibilities and financial obligations.

The fact that only 14% of participants scored low in this category is encouraging, as it suggests that the majority of individuals are aware of the financial risks associated with becoming an independent consultant. However, it is important to note that having a clear vision for the consulting work they want to do and the clients they want to serve is equally important for long-term success.

The data also revealed that a significant portion of participants scored medium in the Financial Readiness and Vision category. This could indicate that while they have some awareness of the financial implications of starting a consulting business, there may be room for further planning and goal-setting to ensure long-term sustainability.

For those looking to make the leap into consulting, it is essential to not only have a solid financial plan in place but also a clear vision for the future of their business. By taking the time to assess their personal financial situation and set clear goals for their consulting practice, individuals can set themselves up for success in this competitive industry.

If you are considering a career in HR consulting, we encourage you to take our HR Consulting Success Secrets Scorecard quiz to assess your readiness and gain valuable insights into the key areas of motivation, expertise, financial readiness, and vision.

Take the first step towards building a successful consulting business today.

We also have business partners who can advise you on your finances - whether it's mortgages or income protection.

Take our quiz at  and unlock your potential for success.

In today’s blog, we’ll be exploring two key factors that are essential for HR and People Consultants looking to grow their business: Visibility and Credibility.

As an HR consultant, your ability to attract clients and establish trust is crucial in a competitive market. Visibility ensures your services are easily found by potential clients, while credibility establishes you as a trusted authority in your field. By combining both, you can not only stand out but also build long-term relationships with clients who see you as a reliable expert. In this blog, we’ll dive into actionable strategies to help you increase your visibility and boost your credibility, allowing your consultancy to thrive in an ever-evolving business landscape.

Understanding Visibility

• What is Visibility?
• Visibility is how easily potential customers can find your business. It’s about being present where your audience is searching, whether that’s online, in the community, or through media.

Why is Visibility Important?

• Without visibility, even the best products or services remain hidden. High visibility increases brand awareness, draws in potential customers, and ultimately drives sales.

Ways to Increase Visibility:

• Leverage Social Media: Use platforms like Instagram, Facebook, LinkedIn, and X (formerly Twitter) to showcase your brand’s personality, engage with your audience, and promote your products or services.
• SEO Optimization: Ensure your website is optimized for search engines to rank higher in search results. This includes using relevant keywords, creating quality content, and maintaining a mobile-friendly site.
• Local Listings: Register your business on Google My Business and other local directories to appear in local searches, especially if you have a physical location.
• Networking and Events: Attend and sponsor local events, webinars, and networking sessions to get your name out there. Personal connections can be a powerful visibility tool.

Building Credibility and Authority

• What is Credibility?
• Credibility is the trust and confidence your customers have in your business. It’s built over time through consistent delivery of value, transparency, and expertise.

Why Credibility Matters:

• Credibility converts visibility into loyalty. Customers are more likely to choose a business they trust over one they don’t know well, even if the latter has a lower price.

Strategies to Build Credibility:

• Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews online. Positive feedback is a powerful tool to build trust.
• Content Marketing: Share your knowledge through blogs, videos, or podcasts. Providing valuable content positions you as an authority in your industry.
• Consistency: Ensure your messaging, customer service, and product quality are consistent. Inconsistencies can quickly erode trust.
• Certifications and Awards: Highlight any industry certifications, awards, or recognitions your business has received. These third-party validations boost your credibility.
• Partnerships: Collaborate with other trusted brands or influencers. Their credibility can enhance yours by association.

Integrating Visibility and Credibility

• Why Both Matter Together:
• Visibility gets you noticed, but credibility keeps customers coming back. Together, they create a strong foundation for long-term business success.

Actionable Tips:

• Align Your Efforts: Make sure your visibility efforts, like marketing and advertising, align with the credibility you’re building. The message should be consistent across all platforms.
• Track and Adapt: Use analytics to monitor your visibility and credibility. Adjust your strategies based on what’s working and what’s not.

We have a podcast on this topic- so hop over to your favourite podcast platform and take a listen or visit our website where all 81 podcasts are listed : www.leapintoconsulting.com/podcast